IKEA

Our journey began with IKEA’s first store in Alam Sutera and continued through its expansion to a sixth location at Mal Taman Anggrek. We played a key role in expanding IKEA’s brand and presence in Indonesia, growing awareness from 11% to 66% within the first three years.​

Beyond physical growth, we helped transform its signature catalog campaign from print to digital, modernizing the brand’s approach and amplifying engagement in an increasingly digital-first market. This milestone was about forging meaningful connections with consumers through culturally relevant experiences.​

Driving both in-store and online traffic has always been at the core of our efforts. Through strategic, culturally resonant campaigns, we didn’t just help to boost foot fall—we reinforced IKEA’s relevance in everyday Indonesian life, making it more than a brand but a part of consumers’ daily experiences.​

Over seven years of meaningful growth, we have not only transformed the brand but, more importantly, reshaped the mindset of Indonesian consumers—shifting the focus from transactions to experiences that align with their aspirations.​