
Customer retention + transaction gains through rewards
OBJECTIVE
Extending price changes into enticing curiosity
For mainstream mothers, price is a is an important parameter in their shopping behavior. How to familiarize mothers with the new price and retain Dancow Parenting Reward members?

APPROACH
Product education with a reward strategy
We launched a 3-month campaign that combine product education and reward strategy. Dancow gave additional benefit such as bonus point and special rewards for mothers that purchase certain grams during the campaign.


47K
Participating Member
13K
New Members
93%
Sales Contribution
87
Billion sales generated