Customer retention + transaction gains through rewards

OBJECTIVE

Extending price changes into enticing curiosity

For mainstream mothers, price is a is an important parameter in their shopping behavior. How to familiarize mothers with the new price and retain Dancow Parenting Reward members?

APPROACH

Product education with a reward strategy

We launched a 3-month campaign that combine product education and reward strategy. Dancow gave additional benefit such as bonus point and special rewards for mothers that purchase certain grams during the campaign.

47K

Participating Member

13K

New Members

93%

Sales Contribution

87

Billion sales generated