
Driving follower growth and engagement through KOLS
OBJECTIVE
Achieve wider brand reach
Achieving a wider reach and higher engagement rate, with the potential to attract new followers.
APPROACH
KOL Collaborations
As part of our strategy in manage Sony social media in getting new follower, we initiated a KOL collaboration, which included a giveaway for the KOL’s followers. Participants were invited to answer simple questions to win exciting prizes. We carefully selected KOLs whose audience aligns with Sony’s products and the giveaway prizes to enhance the campaign’s appeal.
13K+
Submission of generated content
11%
Increase in followers
94%
Increase in engagement